News / 30-jan-2007:
Genius Connect

Press Release FOR IMMEDIATE RELEASE Contact: Randy Myers ( Tel: +420 233 322 318

Prague, 30 January, 2007

GeniusConnect, a leading provider of Outlook database connectivity solutions, announces OEM partnership with Swiftpage, a Denver based provider of integrated email marketing solutions.

We are pleased to announce our OEM partnership allowing the integration of Swiftpage directly into GeniusConnect’s database connectivity solution.  This will allow users to put together criteria for targeted mailings by using GeniusConnect's filter capabilities.  The delivery, tracking and statistics will then be handled by Swiftpage’s solution.  We believe this will prove to be a very useful tool, especially for users of CRM, sales force and related applications.  Additionally, it will be an efficient tool for firms with a need to frequently send out updates or informational mailings to targeted audiences.

Every Table/View linked to an Outlook Folder, can be used to prepare a mailing list.  This can be any type of folder, not only Contacts folders, so you can even send mailings to people in your inbox if these have been stored in your database through GeniusConnect’s synchronization capabilities.  Users can additionally enter search parameters to make sub-selections in order to refine the selection of your target audience.  GeniusConnect will create and send the mail list to Swiftpage’s servers to be sent out!

"We are very excited about the integration of Swiftpage’s email marketing solution with GeniusConnect.  We saw a natural synergy between our database connectivity capabilities and the friendly usability of Swiftpage’s automated mailing solution.  After setting up a filter criteria for your targeted mailing audience, just send this information directly from your database to Swiftpage using GeniusConnect, then your mailing is ready to go out in just three clicks!" says GeniusConnect Marketing Director, Randy Myers.

“The relationship between Genius Connect and Swiftpage is the perfect example of how database connectivity and email marketing pair to provide a powerful end user solution that drives sales results.  We are thrilled to have this partnership.” Bob Ogdon, CEO Swiftpage

For most professional office workers, Outlook is their primary tool for daily communication with colleagues, suppliers and clients.  GeniusConnect is dedicated to improving the functionality and efficiency of your installed information systems through Outlook database connectivity solutions by offering:
- Improved efficiency while working in Outlook through immediate access to current database information.
- Easy access to contact, calendar and customer information, stored in your database.
- Create Tasks in Outlook based on events in your database.
- Ability to quickly update and back-up information.
- Offers complete flexibility by allowing connectivity to any standard SQL Database.  While there may be other applications, which allow limited database access or work only with a specific database structures, GeniusConnect can be used with any of the most commonly used database systems.


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